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Jucy RV Rentals

In defence of the over-romanticised American road trip


Looking to inspire millennials to book self-driving trips across the United States, AHBA worked with Jucy to plan and execute the trip of a lifetime.

We recognise that to be effective, stories need to be grounded in human experience, and with that in mind we produced In defence of the over-romanticised American road tripThe article brought our audience as close to the experience of the road trip as possible, opting out of a grand narrative and more of a personal take from the road.


"That Kerouacian idea of finding yourself is overplayed, but there’s something out there in the mountains, deserts, plains, and cities that I can’t explain."

– Matt Lief Anderson